Creative solutions for complicated problems.
We find the answer, make it easy to understand, and get it in front of the people who should care.
See the workWho we are
Leo Lux is a small consulting practice built around one habit: dig into a product until you find what makes it interesting, then say it plainly. That habit shows up as brand creation, marketing strategy, launch and retail programs, partnerships nobody else thought of, and creative fixes for whatever is in the way, from packaging to outreach to events.
Who it's for
Companies with a product that has more to it than people can see at first glance. That has meant a hydroponics company inside a Fortune 500, an international plant-based pharmaceutical firm, an LED technology company, a beach bonfire business, and a friend who needed a website.
What we do
“We have to continually be jumping off cliffs and developing our wings on the way down.”
Kurt Vonnegut
Strategy and fresh eyes
A look at a business, a brand, or a marketing plan from someone who hasn't been staring at it. What's working, what isn't, and what to do next, in plain language.
Brand creation
Naming, identity, positioning, packaging, and a website that says what the thing is.
Launch and retail readiness
Everything a product needs to get onto a shelf and stay there: sell sheets, line sheets, retailer materials, product data, and the go-to-market plan.
Partnerships and events
Sponsorships, collaborations, tradeshows, and experiences that put a brand in front of the right people. Like a music partnership that took retail customers backstage.
Fractional marketing lead
A marketing director for companies that need one and can't fund the seat yet. Strategy, team, agencies, and the plan, part time.
Some of the work
“Reality is that which, when you stop believing in it, doesn't go away.”
Philip K. Dick
Redwood Mushroom Supply
A brand built from nothing to more than 150 retail accounts in two years.
General Hydroponics
A brand partnership that took retail customers backstage.
Blulite Bonfires
An experiential events company, from brand to bonfire.
Who's behind it
Leo Lux is run by Luke Silverman, a marketing director and brand builder with twenty years in consumer products, from a Scotts Miracle-Gro subsidiary to startups with no sales infrastructure at all. Based in Sonoma County, California. LinkedIn
It starts with a conversation.
Tell us what you're building and what's in the way. If we can help, we'll say how. If we can't, we'll say that too.